Sports Marketing Today Part 2

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Photo Blog Post – New Media

IMG_0144 IMG_0060

These photos represent our sporting goods store and the life style around it.

1st photo is of a product that we offer in-store and would be a good Facebook post letting our fans and followers know what type of baseball gloves we have out for baseball season. The post could also include a question asking our fan what their favorite glove is and that could help us out knowing what everyone likes.

2nd photo would represent our what we do in our free time and our dedication to sports. This photo would be good on Instagram letting people know we are at a field having a fun day just kicking the ball around. Maybe asking what our followers are up to on a beautiful afternoon in the fall Florida weather.

Media Properties and Revenue Generations

IMG_0396Real Madrid is one of the biggest soccer clubs in the world and the world’s most valuable team at $3.4 billion. I have chosen one of their three apps for iPhone “Realmadrid App.” The Realmadrid app has a whole lot of features from full stats from previous games to their online shop. The three examples of revenue generation I have chosen are the “Shop” tab, the “Tickets” tab, and the “BWIN” tab. The shop tab opens a page that you can choose any category that Real Madrid offer on their official website store. I would have to say this is one of the biggest ways Real Madrid pull revenue from this app. The tickets tab would have to be another huge way the team receives revenue from the app. This tab opens a page for their soccer and basketball teams as well as tickets for tours of the soccer stadium Santiago Berabeu. The BWIN is one of the teams sponsors and used to the their jersey sponsor. The BWIN tab takes you to a register page for BWIN which is an online betting site. They offer an bonus for signing up of EUR 50.

Final Blog Post

Joshua Phelps

 ENC1101

 Professor Fox

 March 30, 2014

 

Professional Critique

 

What constitutes excellence in my field, and why do I think so?

Excellence in the sports marketing field can cover many things, one of the biggest things is a television ad. If you are going to create any sports ad for television, you will need to meet certain criteria so that you create the best product you can.  An excellent television ad in the sports marketing and media field meets these criteria; does the ad have that “it” factor, putting your audience first, and does the ad sell the product.

Selling the product is what they are trying to accomplish, so that is the main task while making this ad. Most super successful sports ads on television come while we are all watching a big sporting event such as the college football’s National Championship, the Super Bowl, and the NBA Playoff. Having the “it” factor in these ads is what its all about because like Barry Petchesky wrote in How Many Ads Are In Your College Sports Broadcast? “Desser noted 120 separate commercials spanning 1:02:15, or more ad time than actual game time. On top of that, add the hours that the camera found a billboard, or apparel logo, or even the Vizio-sponsored first-down markers. Barely a second went by that an advertisement didn’t appear on this “non-commercial broadcast.” (Ptchesky, 2014) Having more than an hour of ad time during a 60 min game means companies have to have an “it” factor to stand out from all the other ads. Most of the ads were 30 seconds, so grabbing your audience early is key.

Hitting the target audience for the ad might be the most important thing, because that is going to base how successful the ad will be. Like Rose Weinberger said in Theses five steps can lead to a successful marketing campaign “When developing a marketing campaign, there is a tendency to want to communicate too many messages. Message overload dilutes the impact of your marketing efforts, and even more importantly, can confuse your target audience.” (Weinberger, 2003) I think this is key because today everyone wants you to get to the point; therefore, these companies should get there message across and leave it at that. This way the audience is satisfied with a good commercial for a good product.

Since this is a sports ad its not going to be run on a home improvement channel or a type of history channel because that’s not where the bulk of the people we are trying to reach are. Obviously the big sports channels are the ones they are going to want to run the ad on to make sure they do hit your mark.

            While putting our ad on the right channels is key, it is even more important to make sure we are in the correct age group as well. If your ad is for the state high school basketball tournament, you aren’t going to mention the NBA or college basketball game that will be held. You will focus your ad on the games that will be going on, when, and where the games will be held.

            Having creative ideas is an important part of the process of creating an ad for television. Everyone likes an ad that pulls him or her into it. Having multiple creative ideas for the ad gives you the best chance of having a good ad. This next question is something we should all ask ourselves while creating a sports ad, “Does this marketing campaign go beyond simply selling a product or service?” (Forbes, 2013) This is all part of the creative process behind sports television ads makes the ad stand out to people and make them more curious about our products. Making sure we leave a little meat on the bone for the next product is also a crucial piece of the puzzle. We want to make sure we can have a successful ad the next go around.

These are the main criteria that constitute excellence into the world of sports media and sports related television ads.

 

 References:

 

Barry Petchesky (2014) How Many Ads Are In Your College Sports Broadcast DeadSpin.com

http://deadspin.com/how-many-ads-are-in-your-college-sports-broadcast-1501942406

 

Rose Weinberger (2003) These five steps can lead to a successful marketing campaign BizJournals.com http://www.bizjournals.com/boston/stories/2003/09/01/smallb2.html?page=all

 

Chris Kreinczes (2013) Looking For Inspiration? Check Out These 10 Creative Ploys Forbes.com http://www.forbes.com/sites/springwise/2013/07/24/beer-drones-and-the-top-marketing-advertising-ideas-from-the-last-year/

Professional Critique

Joshua Phelps

 

ENC1101

 

Professor Fox

 

March 16, 2014

 

Professional Critique

 

What constitutes excellence in my field, and why do I think so?

Excellence in the sports marketing field can cover many things, one of the biggest things is a television ad. If you are going to create any sports ad for television, you will need to meet certain criteria so that you create the best product you can.  An excellent television ad in the sports marketing and media field meets these criteria; organized, hits target audience, and knowing the product.

Being organized on set for an ad is a crucial part of having it ending up being successful.  Selling our product is what we are here for, so that is our main task while making this ad. Making sure the product is the main focus is our main goal. So when we have everything organized, we successfully sell the product we are creating the ad for. By knowing our product and having a good product or products we can have a steady base of new customers and keep customers wanting more from the company. “Excellent marketing companies outperform low-performing companies on customer metrics:  customer acquisition, customer retention, and brand value.” (Forbes, 2013)

Having everything is in the right place, people are on time, and having the right equipment is being organized, but in the sports world it’s all about knowing your product and knowing how to sell that product. That’s when everything is falling into place and the ad makes since and makes the company money.

Hitting your target audience is key when it comes to creating a sports ad for television. Hitting that target audience for our ad might be the most important thing, because that is going to base how successful the ad will be.

Since this is a sports ad its not going to be run on a home improvement channel or a type of history channel because that’s not where the bulk of the people we are trying to reach are. Obviously the big sports channels are the ones we are going to want to run the ad on to make sure we do hit your mark. Since we live in a day where social media is huge with the demographic (sports fans) we are aiming at, we will add our social media accounts to the ad. It is mentioned in a Forbes article In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies that “excellent marketing companies spend more on social media as a percent of their current marketing budgets and one-year budgets. Excellent Marketing companies also more effectively integrate social with the firm’s marketing strategy.” (Forbes, 2013) That’s why being profitable for our company by putting an ad on television can heavily rely on either internet traffic (company website and/or social media) or store traffic (retail and web store).

            While putting our ad on the right channels is key, it is even more important to make sure we are in the correct age group as well. If your ad is for the state high school basketball tournament, you aren’t going to mention the NBA or college basketball game that will be held. You will focus your ad on the games that will be going on, when, and where the games will be held.

            Having creative ideas is an important part of the process of creating an ad for television. Everyone likes an ad that pulls him or her into it. Having multiple creative ideas for the ad gives you the best chance of having a good ad. This next question is something we should all ask ourselves while creating a sports ad, “Does this marketing campaign go beyond simply selling a product or service?” (Forbes, 2013) This is all part of the creative process behind sports television ads and makes our ad stand out to people and make them more curious about our products. “Above all, the ideas listed below have the potential to be developed further, beyond marketing campaigns, into the seeds of new business ideas.” (Forbes, 2013) Making sure we leave a little meat on the bone for the next product is also a crutial piece of the puzzle. We want to make sure we can have a successful ad the next go around.

These are the main criteria that constitute excellence into the world of sports media and sports related television ads.

 

References:

 

Forbes (2013) In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies Forbes.com http://www.forbes.com/sites/christinemoorman/2013/01/15/in-search-of-marketing-excellence-ten-differences-between-high-performing-and-low-performing-companies/

 

Forbes (2013) Looking For Insparation? Check Out These 10 Creative Ploys Forbes.com http://www.forbes.com/sites/springwise/2013/07/24/beer-drones-and-the-top-marketing-advertising-ideas-from-the-last-year/